When a piece of film is targeted at a specific age group, it is known as a film audience or target audience. For a film to be successful, it must provide features that will attract its targeted age group. For example, from my own experience, teenagers love the fear factor, which is an element in thriller/horror also. A film must provide the fear factor in a thriller/horror otherwise it will be classed as a very poor made film. If a film is however very excitingly good, teenagers would go around telling other friends to watch it, and the list goes on. This will make a film successful as more people would go and watch the movie therefore creating more revenue.
When a production company creates a new film, the reason for making the film is to create money, therefore their target audience will be the age group who are most likely to buy the product. Target audience is the marketing stage of the production, in which the way the product is advertised is very important. For example, a thriller movie poster is put up around a care home of eldery people. This is very uneffective as this is out of their target audience range, the production company wants to attract teenagers therefore putting up a poster where mostly the eldery are at, is not such a good idea. Putting the posters around somewhere like the public transport, buses, near colleges,schools and shops seems more efficient as teenagers are spending most of there time at these places.
An example of a poster, the title "THERE'S SOMETHING WRONG WITH ESTER." is written in block capitals to express the meaning of the title. If it was written in normal writing it would not look as effective, the block capitals looks more eye attracting. The word "something wrong" gives the audience the knowledge of something unusual about the girl portrayed in the poster. A thriller mainly evolves around suspense and a clever puzzle to solve while you are watching the movie. It usually contains twists that makes us think. The girl in the poster is the first thing we see as it stands out more than the rest, it takes up 90% of the poster. The girl has shadows on her eyes portray her evilness to the audience, and a cloth wrapped around her neck looks unusual. The title itself, "Orphan" makes the audience think twice about the girl, in which orphans develop in a different way as non-orphans do, therefore makes it interesting.
As you can see, the poster has many elements which target its audience, the audience is for teenagers over 15 years and over. It is a mystery thriller movie.
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